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Market Research Methodology

Authored by Ngan Le

Business

University

Used 13+ times

Market Research Methodology
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6 questions

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1.

MULTIPLE CHOICE QUESTION

10 sec • 5 pts

You want to understand consumer’s lifestyle, value and belief in order to explore a direction to launch a new product.

Qualitative

Quantitative

2.

MULTIPLE CHOICE QUESTION

10 sec • 5 pts

You want to forecast the volume sales after launching product

Qualitative

Quantitative

3.

MULTIPLE CHOICE QUESTION

10 sec • 10 pts

You are developing an advertisement / product concept and need feedback on what elements consumers respond positively and negatively to.

Qualitative

Quantitative

4.

MULTIPLE CHOICE QUESTION

10 sec • 15 pts

You have 2 new packaging designs, and you want to decide which one to launch based on consumer’s preference.

Qualitative

Quantitative

5.

MULTIPLE CHOICE QUESTION

10 sec • 20 pts

You want to know why consumer prefer the old packaging to the recently new launched packaging.

Qualitative

Quantitative

6.

MULTIPLE CHOICE QUESTION

10 sec • 20 pts

You need to know what are top motivates the consumer to use a product or choose a brand

Qualitative

Quantitative

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