TIKTOK SHOP_RESEARCH METHODOLOGY

What is the focus of research methodology?

• Collecting data on a specific topic

• Inferring cause-and-effect relationships

• Revealing patterns and trends

• Designing accurate and trustworthy outcomes

Which type of research design was used in this study?

• Experimental research design

• Descriptive research design

• Correlational research design

• Qualitative research design

What is the purpose of descriptive research?

• To establish cause-and-effect relationships

• To collect in-depth understanding of a population

• To conduct surveys, observational studies, and case studies

• To guide further study

What is the sampling technique used in this study?

• Random sampling

• Convenience sampling

• Stratified sampling

• Snowball sampling

What is survey data?

• Data collected from experiments

• Data collected from interviews

• Data collected from observations

• Data collected from target audience regarding a specific subject

What is the advantage of online surveys?

• They are more expensive

• They reach a smaller audience

• They require complex implementation

• They reach a wider audience and are more affordable

What is the purpose of the 5-point Likert Scale?

• To measure attitudes and behaviors

• To calculate weighted mean

• To analyze inferential statistics

• To summarize research data

What is the statistical treatment used to calculate weighted mean?

• Frequency and percentage distribution

• One-Way Analysis of Variance (ANOVA)

• Descriptive statistics

• Inferential statistics

What is the purpose of inferential statistics?

• To calculate weighted mean

• To summarize research data

• To analyze descriptive statistics

• To test hypotheses and estimate values in a population

What is the main purpose of One-Way Analysis of Variance (ANOVA)?

• To calculate weighted mean

• To summarize research data

• To analyze descriptive statistics

• To interpret statistical outcome and obtain credible results