ART1013 (Topic 2 - Developing Creative Brief)

Choose the CORRECT creative thinking technique.

• Producing sketches

• Creating a mind map

• Developing a digital design

• Publishing a design on digital platform

Which of the followings is the creative thinking technique that is used to generate idea without judgement and interruption?

• Brainstorming

• Mind Mapping

• Lateral Thinking

• Decision Making

What is the purpose of producing the image on the left?

• To manage creative process

• To visualize ideas and connect them

• To think creatively or “outside the box” in order to solve problem

• To throw around ideas as much as possible without interference

Choose the CORRECT design concept of this "Fall Winter" website interface design.

• Fun

• Fresh

• Minimalistic

• Professional

The statements shown below are the examples of _____________.

• Art Direction

• Moodboard

• Lateral Thinking

• Design Concept

What is “Moodboard”?

• An unfinished drawing created to assist and plan a design process

• A finished product/design that has been developed from paper into digital application

• Visual tool that communicates our concepts and visual ideas and deliver the look and feel of a design

• A diagram that contain a central idea placed in the middle with associated ideas arranged around it

What is the purpose of creating a moodboard?

• To throw out ideas as much a possible without interference

• To manage the creative processes that produce visual outputs

• To think creatively and “outside the box” in order to solve a problem

• To deliver the design concept and “look and feel” of the design to the client

Which phase of a design process that requires the representative from the design team to discuss with the client about the project requirement to gain understanding?

• Brief

• Sketch

• Revision

• Concept Presentation

The process of establishing a design concept, brainstorming and mind mapping happens in ______________ stage.

• Revision

• Research

• Sketching

• Concept Presentation

Choose the CORRECT statement about art direction.

• It allows designers to input ideas and connect them

• It allows designers to manage a creative process that produce visual outputs

• It is an important stage that involve liaising with client and production to check proofs

• It gives the designers the opportunity to reach potential solutions by establishing the design concept