Which of the following factors has the greatest effect on a consumer's buying behavior:

• A. Social influences

• B. Situational influences

• C. Individual influences

• D. Cultural influences

When a lodging property develops a weekend package for groups of women who enjoy scrapbooking, it is segmenting the market by

• A. geography and lifestyle.

• B. life cycle and geography.

• C. lifestyle and gender.

• D. gender and life cycle.

When writing email messages, employees should remember that emails

• A. are private conversations.

• B. can be forwarded to others.

• C. take a long time to prepare.

• D. are formal correspondence.

Which of the following is a way that businesses often use database software programs:

• A. To diagram work schedules

• B. To organize vendor information

• C. To calculate weekly payroll

• D. To prepare promotional material

Ken is developing a web page for a new bed-and-breakfast inn. He wants to add information on the web page that describes local tourist attractions and restaurants. To allow website visitors the ability to visit these other websites from the bed-and breakfast inn's website, Ken should create

• A. a site map.

• B. hyperlinks.

• C. portals.

• D. cookies.

Hospitality businesses are developing strategies to accommodate niche markets. Skydivers are an example of a group in a growing segment called the __________ market.

• A. adventure

• B. environmental

• C. agritourism

• D. geotourism

The capability of many customers to bypass travel agents when booking trips is one way that the travel and tourism industry has been impacted by

• A. deregulation.

• B. information.

• C. technology.

• D. commercialization.

What portable device can businesspeople use to store electronic documents so they can later retrieve them from other computers?

• A. Portable charger

• B. Computer battery

• C. Audio recorder

• D. Flash drive

One way in which many lodging facilities automate their product offerings is by

• A. offering valet parking services.

• B. implementing self-service check-in options.

• C. encouraging guests to order room service.

• D. requiring guests to pay for internet service.

Using its customer database, an airline determines that out of all of the customers that flew with the airline last year, 31% of them were leisure travelers. In relation to the entire group of customers, the group of leisure travelers represents a

• A. sample.

• B. framework.

• C. subset.

• D. consensus.