Propaganda

It usually involves celebrities or experts officially supporting a product, idea, or person

• Transfer

• Testimonial

• Plain Folks

• Emotional

Describes people choosing to go along with the rest of the crowd. 'Everyone's doing it, don't miss out!'

• Bandwagon

• Euphemism

• Fear

• Plain folks

Uses negative words and bad names to create fear and dislike for people, ideas, or institutions

• Name calling

• Glittering generalities

• Card stacking

• Repetition

Uses positive words or phrases that sound good, but doesn't really say anything. Makes the audience do the work by defining what is being said with their own experiences.

• Glittering generalities

• Emotional/fear

• Logical fallacies

• Card stacking

Uses facts and figures (usually false or misrepresented) to show one side as positive and one side as negative

• Testimonial

• Fear

• Card stacking

• Euphemism

This technique is designed to send the message that a product or person is "just like you" to be more relatable.

• Plain folks

• Testimonial

• Transfer

• Bandwagon

Uses feelings you have about an image to feel the same way about their product.

• Testimonial

• Logical fallacies

• Glittering generalities

• Transfer

The most effective type of propaganda

• Emotional/fear

• Testimonial

• Glittering generalitites

• Transfer

Uses repeated images or phrases to stick in your head.

• Bandwagon

• Repetition

• Fear

• Name calling

Appeals directly to the audience's emotions to get a strong reaction instead of logic or reason.

• Name calling

• Emotional

• Euphemism

• Transfer