Marketing Midterm Study Guide 1

Marketing Midterm Study Guide 1

12th Grade

40 Qs

quiz-placeholder

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Marketing Midterm Study Guide 1

Marketing Midterm Study Guide 1

Assessment

Quiz

English

12th Grade

Practice Problem

Hard

Created by

Jay Schelin

Used 4+ times

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40 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Marketing is described as creating

A. exchange

B. needs

C. advertisements

D. gaps

2.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Which of the following is a marketing activity?

A. Balancing customer needs with wants

B. Communicating with customers

C. Leading a project team

D. Lowering operational expenses

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What provides the basis for all marketing goals and actions?

A. Pricing

B. Budgeting

C. Retailing

D. Planning

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In an overall sense, where does marketing occur?

A. Wherever advertisements are

B. Wherever customers are

C. Wherever stores are

D. Wherever businesses are

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Of the following, which is a durable good?

A. coffee mug

B. insect repellent

C. hamburger

D. lip balm

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following activities is an aspect of marketing a service?

A. Finding out customers' favorite coffee flavors

B. Determining how much to charge for a haircut

C. Offering a new, improved cellphone

D. Advertising the state of Michigan on television

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the marketing concept, whose point of view matters most?

A. Seller's

B. Marketer's

C. Buyer's

D. Planner's

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