ADS301 - Quiz 3

What was the primary use of PageRank in Google's search algorithm?

• To track the authority of a site

• To count the number of backlinks

• To identify a site's ranking on SERP

• To count the number of a site's external link

Why is link building important?

• because links are Google’s top ranking factor

• because links point to great content (that deserves to rank well)

• because links pass trust and power

• all of the above

Which backlink is considered to be more valuable to an english mobile application website (ex: ejoy english)

• 1. British Council (Website của hội đồng Anh) - DA: 44; PA: 31;

  2. Page Title: Từ vựng tiếng anh giao tiếp cơ bản theo chủ đề;

  3. Anchor text: App tiếng anh Ejoy

• Mochidemy (website của 1 trung tâm tiếng anh) - DA: 28; PA: 22;

  Page Title: Top các ứng dụng học tiếng anh hiệu quả nhất hiện nay;

  Anchor text: App tiếng anh Ejoy

• FPT Shop (website thương mại điện tử) - DA: 51; PA: 35;

  Page Title: Top 10 ứng dụng học tiếng anh 2023

  Anchor text: Tải app Ejoy

Which network graph below seems the most suspicious to Search engine?

• 
• 
• 

What is the name of this linking model?

• Pyramid model

• Reverse pyramid model

• Link wheel model

• Star link model

Google looks at many different factors when judging your site authority based on your backlink profile: ​___ and the ​​___

• quantity of the link
• diversity of the link
• quality of the link
• placement of the link

What is NoFollow backlink:

• A NoFollow backlink is a link that is only visible to search engines.
• A NoFollow backlink is a link that improves the ranking of the linked website.
• A NoFollow backlink is a link that is automatically generated by search engines.
• A NoFollow backlink is a type of link that does not pass any link juice or SEO value to the linked website.

What is dofollow backlink?

• A dofollow backlink is a type of hyperlink that is only visible to search engines.
• A dofollow backlink is a type of hyperlink that does not allow search engines to follow and pass authority from one website to another.
• A dofollow backlink is a type of hyperlink that is used for internal linking within a website.
• A dofollow backlink is a type of hyperlink that allows search engines to follow and pass authority from one website to another.

With ​ (a)   , the target website will receive a lot of backlinks from satellite websites and take advantage of the power based on resonant links between websites. Nevertheless, as the satellite websites all direct backlinks to the destination website that needs SEO, it can cause search engines to notice anomalies. With no luck, this backlink model could be judged as backlink spam.

• link wheel model
• star link model
• pyramid model

With ​ (a)   , the target site will get quite a few backlinks from the satellite sites. However, these are really high quality backlinks, effective in SEO. Nevertheless, this link model takes a really long time to build, plus, many customers will just stop at the satellite web instead of pointing to the main one. => affecting traffic.

• pyramid link model
• star link model
• link wheel model