E-BUSINESS QUIZ MIDTERM

What protocol ensures that messages are properly routed from sender to receiver and that they arrive intact?

• Internet Protocol (IP)

• Transmission Control Protocol (TCP)

• Packet Switching Protocol (PSP)

• Network Routing Protocol (NRP)

What is the primary goal of the World Wide Web?

• To locate and view multimedia-based documents

• To send email messages

• To conduct e-commerce transactions

• To access academic research papers

What is the main difference between e-commerce and e-business?

• E-commerce involves online shopping, while e-business includes email communication.

• E-commerce is limited to physical stores, while e-business includes virtual offices.

• E-commerce is only for young entrepreneurs, while e-business is for seasoned professionals.

• E-commerce focuses on sales transactions, while e-business includes all operations handled within the business.

What term is used for businesses that have both an online and an offline presence?

• Brick-and-mortar businesses

• Virtual offices

• Click-and-mortar businesses

• Internet-only businesses

What is the key principle of user-centered design for an e-business website?

• Prioritize search engine optimization (SEO).

• Prioritize user experience (UX).

• Prioritize website security.

• Prioritize content marketing.

How can you establish a clear brand identity for your e-business website?

• Use a complex and confusing logo.

• Use a consistent layout for every webpage.

• Ensure your brand message doesn't align with your target audience.

• Use a memorable logo, color scheme, and consistent branding elements.

What is essential for mobile optimization of your e-business website?

• Making it mobile-hostile to save resources.

• Using a responsive design for mobile users.

• Ignoring mobile devices entirely.

• Implementing flashy animations for mobile visitors.

How can you improve website loading speed?

• Use high-resolution images and videos.

• Compress images and use content delivery networks (CDNs).

• Minimize scripts and avoid content delivery networks (CDNs).

• Don't worry about loading speed; it's not essential.

What is the purpose of a Call to Action (CTA) on your e-business website?

• To confuse users.

• To make the website look cluttered.

• To guide users toward desired actions.

• To replace the main navigation menu.

What is the definition of digital marketing?

• The use of print media for advertising.

• The use of digital channels and platforms to promote products.

• The use of TV and radio for marketing.

• The use of traditional marketing techniques.