Market Segmentation Unit Test Study Guide

Market Segmentation Unit Test Study Guide

20 Qs

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Market Segmentation Unit Test Study Guide

Market Segmentation Unit Test Study Guide

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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

market segment
resource
target group
market

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

To buy a product, customers in a market must first

be willing to buy the product
learn the product’s features
make sure the product is on sale
locate the product in a store

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

A target market can be described as the

sample of the market.
group of customers the business seeks to attract.
direction the market is headed.
way a business draws its customers

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

When examining a market, marketers primarily notice its

records
leaders
categories
merchants

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in __________ marketing.

mass
risky
target
industrial

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The same person can be included in more than one

religion
income level
generation
target market

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

When using mass marketing, marketers seek to appeal to the __________ market.

entire
local
loyal
teen

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