Market Segmentation Unit Test Study Guide

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

• market segment
• resource
• target group
• market

To buy a product, customers in a market must first

• be willing to buy the product
• learn the product’s features
• make sure the product is on sale
• locate the product in a store

A target market can be described as the

• sample of the market.
• group of customers the business seeks to attract.
• direction the market is headed.
• way a business draws its customers

When examining a market, marketers primarily notice its

• records
• leaders
• categories
• merchants

Marzetti’s Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti’s is engaged in __________ marketing.

• mass
• risky
• target
• industrial

The same person can be included in more than one

• religion
• income level
• generation
• target market

When using mass marketing, marketers seek to appeal to the __________ market.

• entire
• local
• loyal
• teen

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

• mass production
• market segmentation
• mass marketing
• demographic segmentation

Market segmentation is about dividing the market into __________ groups

• specific
• identical
• general
• age

When the total market is divided, one of its groups is called a market

• share
• slice
• segment
• subdivision