Shrinkflation

For companies, shrinkflation can be a lifesaver. It helps them ............ raising prices when their costs go up, like when the price of chocolate or wheat spikes.

• increase
• reduce
• avoid
• maintain

But here's the catch – for us consumers, it's not always a sweet deal. We end up paying the same but getting less in return, which can be ................. .

• preventive

• opposing

• averting

• frustrating

Besides, it can be a ........... way to hide inflation. Prices may seem stable, but if you're getting less in each package, it's like a stealthy price hike.

• frank

• trustworthy

• sneaky
• honest

What does all this mean? Well, it means we need to be ................ shoppers. Check the sizes and prices to make sure you're getting a fair deal.

• ignorant

• savvy

• naive

• kind

And companies, well, they've got to .................... between saving costs and keeping customers happy.

• walk a fine line

• hike a cool edge

• stroll an elegant channel

• parade an attractive band