Digital Marketing Midterm

URL is an acryonym for

• Uniform Resource Locator

• Unattached Requisition License

• Unifide Research Link

• Utility Return Limit

What enables a website to recognize a computer as a return visitor (as opposed to a first-time visitor)?

• The IP address

• The computer configuration

• A cookie

• The computer's physical location

Which of the following is NOT a dynamic language?

• JAVA

• Perl

• PHP

• HTML

The AIDA model states that the process of creating a customer follows these four steps:

• Awareness → Interest → Desire → Action

• Awareness → Intensity → Demonstration → Anticipation

• Anticipation → Interest → Determination → Activity

• Aspiration → Innovation → Desire → Activation

Which of the following is NOT an aspect of successful websites?

• Generate traffic

• Create captivating design

• Drive conversions

• Maximize revenue

Which of the following is NOT an example of direct traffic?

• Someone opens the company’s app on their smartphone

• Someone clicks on a bookmark from his/her browser

• Someone types in the URL of a website into the browser address bar

• Someone types the name of a website into a search bar and clicks the first link on the search engine results page

Unpaid referral traffic is traffic that comes from:

• Banner ads

• Bots and web crawlers

• LInks from other websites that are paid under the table

• Links from other websites that are not paid for

The primary conversion for a lead generation site is:

• A phone call from a website visitor

• A form fill on the website

• A referral to a friend

• Both a phone call from a website visitor and a form fill on the website

When a shopper puts an item in their online shopping cart, Amazon recommends add-on products to:

• Increase traffic

• Increase the conversion rate

• Increase revenue

• Increase engagement

In web design, which of the following is more important than a website’s visual appeal?

• How many pages it has

• Whether it generates a high conversion rate

• How new the website is

• Whether the website uses HTML5