3.02 - What's the Source - SEM I

3.02 - What's the Source - SEM I

9th - 12th Grade

20 Qs

quiz-placeholder

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3.02 - What's the Source - SEM I

3.02 - What's the Source - SEM I

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Zachary Parisher

Used 1+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of secondary data:

The information on a sales invoice

The results of a focus group

The outcome of an experiment

The answers to a survey

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One reason that marketers conduct secondary research is to

clarify research questions

create hypotheses

make accurate predictions

learn about a specific industry

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketers look for internal data in

trade association reports

informal interviews

the organization's information system

government databases

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of internal data:

A field test

A cash register receipt

A competitor's website

A media report

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of external data:

A retail "loyalty" card

An article written by an industry expert

A sales report

A profit and loss statement

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a true statement about external data:

They come from original research

They are represented numerically

They are the easiest data to access

They can cost money to obtain

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Primary research collects data for

marketers across the industry to use

understanding economic cycles

the research project at hand

informational purposes only

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