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Marketing Mix

Authored by Alicia M

Business

Professional Development

Used 1+ times

Marketing Mix
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12 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What are the elements of Marketing Mix?

Profit, Product, Price, Placement

Product, Price, Publicity, Placement

Product, Price, Promotion, Placement

Product, Price, Promotion, Purpose

2.

MULTIPLE CHOICE QUESTION

45 sec • 2 pts

What does the promotion element of the Marketing Mix include?

Distribution channels, retail partners and online platforms.

Advertising and sales promotion.

Unique features and advantages over competitors.

Discounts and coupons.

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which component of the Marketing Mix involves making your product available to customers?

Product

Price

Promotion

Placement

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What are the number and letter used to refer to the elements of the Marketing Mix?

4M's

3C's

4C's

4P's

5.

MULTIPLE CHOICE QUESTION

45 sec • 2 pts

How should you address your product within your business plan?

By discussing its unique features and advantages over competitors

By describing your promotional events

By analyzing competitors.


By showing SWOT analysis.

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which marketing strategy directly affects financial projections and profitability in your business plan?

Price

Promotion

Placement

None of them

7.

MULTIPLE CHOICE QUESTION

45 sec • 2 pts

What is the primary focus of the placement element in the Marketing Mix?

Setting a competitive price

To contract logistics and transportation services

Communicating the product's value

Making the product available to customers

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