Week 5 C19DA

What does the third layer of social media analytics pertain to?

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  To reveal sources of incoming or outgoing web traffic.

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  To map the location of users, content, and data.

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  To identify influential nodes.

• To measure popularity, influence, and prediction

What does the fifth layer of social media analytics pertain to?

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  To reveal sources of incoming or outgoing web traffic

• 
  To map the location of users, content, and data.

• 
  To identify influential nodes.

• To measure popularity, influence, and prediction

All of the following are use cases for social media analytics EXCEPT:

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  Measure brand loyalty

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  Analyze search engine optimization

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  Use predictive business forecasting

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  Generate business leads

The differences in data between social media analytics and business analytics are the:

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  Volume, structure, and format

• Source, type, and nature

• Content, interpretation, usage

• Time, effort, storage

Which 3 terms best describe social media analytics data?

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  Structured data, real-time data, informal data

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  Highly diverse data, controlled by business, private data

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  Bureaucratic data, uniform data, historical data

• Semi-to-unstructured data, boundary-less data, public data

Explain prescriptive analytics.

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  Analytics that focus on the prescription of a given consultant.

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  Analytics that focus on predicting the likelihood of a given situation.

• Analytics that focus on providing more information on a given situation.

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  Analytics that focus on the course of action for a given situation.

Which of the following is considered an intermediate metric?

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  A lead generation

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  A conversion

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  A growth in likes

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  An online purchase

Which platform is known to have the most Application Programming Interfaces (APIs)?

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  Twitter

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  YouTube

• Facebook

• Instagram

Who is considered the “real customer” of Facebook?

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  Publishers

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  Advertisers

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  Users

• Influencers

Which phenomena is attributed to viral media?

• The network effects

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  The block party phenomena

• The ripple effects

• he Hawthorne phenomena