PF: Chapter 5 Lesson 2 Buyer Beware

What is impulse buying?

• Buying things we don't need with money we don't have

• Making informed choices as a buyer

• Spending money on nonessential goods and services

• Regretting purchases made on credit cards

How much do Americans spend on their impulse purchases annually?

• $2,100

• $1,000

• $500

• $5,000

What is buyer's remorse?

• The guilt felt after an impulse purchase

• The regret of not buying an item

• The awareness of consumer spending behavior

• The knowledge of a product or company

What is discretionary spending?

• Spending on essential goods and services

• Spending on nonessential goods and services

• Spending on impulse purchases

• Spending on credit cards

What does the Latin saying 'caveat emptor' mean?

• Let the buyer beware

• Buyer's remorse

• Impulse buying

• Consumer awareness

What is the goal of content marketing?

• To help customers solve their problems

• To target a specific audience

• To create short ad videos

• To follow the target audience all over the web

What are influencers?

• People who market brands and products to a large online audience

• Short, entertaining ad videos

• Digital ads that look like normal social media posts

• Articles, videos, and podcasts that lead to a purchase

What is the purpose of native advertising?

• To catch attention and encourage clicking

• To help customers solve their problems

• To target a specific audience

• To follow the target audience all over the web