Parcial 2 Gerencia de Mercadeo

What is Market Segmentation?

• A strategy for selling products to everyone in a single market.

• Dividing a market into distinct groups with similar needs, characteristics, or behaviors.

• Selling products only in a single location.

• Targeting only high-income consumers.

What is Geographic Segmentation?

• Segmenting the market based on age and gender.

• Dividing the market based on geographic location or factors.

• Creating sub-brands for a product.

• Targeting consumers who live in rural areas.

What is Demographic Segmentation?

• Selling products to people of various ages.

• Dividing the market based on income and education level.

• Promoting products with colorful logos.

• Targeting consumers who prefer online shopping.

What is Psychographic Segmentation?

• Segmenting the market based on population size.

• Dividing the market based on personality traits and lifestyles.

• Promoting products with emotional advertisements.

• Targeting consumers who like science fiction.

What is Brand Stretching?

• Expanding a brand by adding more features.

• Stretching the logo of a brand.

• Extending a well-known brand to new product categories.

• Selling products under a new brand name.

What is a good example of Brand Stretching?

• Coca-Cola changing its logo.

• McDonald's offering a new breakfast menu.

• Apple launching a line of luxury watches.

• Nike partnering with a local charity for a fundraiser.

What is Product Placement?

• Placing products in random locations within a store.

• A strategy to promote products through social media.

• Integrating products into movies or TV shows.

• Stacking products in a neat display.

What is a good example of Product Placement?

• A commercial showcasing a new car model.

• A social media influencer promoting a skincare product.

• A logo on a t-shirt worn by a character in a movie.

• An advertisement for a supermarket chain.

What is Product Endorsement?

• Promoting a product through repetition.

• Getting celebrities or experts to recommend a product.

• Selling products at discounted prices.

• Encouraging consumers to try a product.

What is Bandwagon Marketing Strategy?

• Promoting products in a solo manner.

• Encouraging consumers to join a popular trend.

• Targeting specific niche markets.

• Selling products only during specific seasons.