Q#1-MktgServiceEconomy

Most new employment is provided by services

• True

• False

Customers might be manipulated

• True

• False

Manufacturing firms are reformulating and innovating existing added-value services to market them as stand-alone core products

• True

• False

Marketing is only function to bring operating revenues into a business; all other functions are cost centers

• True

• False

Differences exist amongst services depending on what is being handled.

• True

• False

Customers have more choices and exercise more power

• True

• False

Services are different from goods because they are........

Production and consumption are....

Physical presence of recipients not required

• Services

• Marketing of service

• Rented goods services

• Mental Stimulus Processing

Services directed at intangible assets

• Newer service industries

• Globalization

• Information processing

• Customer's perspective