Search Header Logo

Marketing MiX and segmentation

Authored by VIJAYALAKSHMI MANAGEMENT

Business

Professional Development

Used 1+ times

Marketing MiX and segmentation
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Place refers to __________________.

the goods or the services of the business is selling.

how much people will pay for the product.

where the product will be sold

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which part of the four P's pf marketing mix effects the location and transportation of the product

product

price

place

promotion

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Media Image

--involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 

Mass customization

Market targeting

Market segmentation

Differentiation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

It refers to the act of storing and assorting products in order to create time utility in them.

Transport

Inventory control

warehousing

order processing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

It is the most commonly used tool of promotion.

Advertising

Sales promotion

personal selling

public relation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

___is not a part of marketing mix.

place

purpose

product

price

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If a firm were to obtain information about light, medium, and heavy users of a product or service, what kind of segmentation would they be practicing?

Geographic

Behavioral

Demographic

psychographic

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?