Marketing MiX and segmentation

Place refers to __________________.

• the goods or the services of the business is selling.

• how much people will pay for the product.

• where the product will be sold

Which part of the four P's pf marketing mix effects the location and transportation of the product

• product

• price

• place

• promotion

--involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 

• Mass customization

• Market targeting

• Market segmentation

• Differentiation

It refers to the act of storing and assorting products in order to create time utility in them.

• Transport

• Inventory control

• warehousing

• order processing

It is the most commonly used tool of promotion.

• Advertising

• Sales promotion

• personal selling

• public relation

___is not a part of marketing mix.

• place

• purpose

• product

• price

If a firm were to obtain information about light, medium, and heavy users of a product or service, what kind of segmentation would they be practicing?

• Geographic

• Behavioral

• Demographic

• psychographic

A menswear store has decided to segment its market based on gender, income, and occupation. Which of the following would appropriately describe their form of segmentation?

• Geographic Segmentation

• Demographic segmentation

• Benefit segmentation

• Behavioral segmentation

The Corner Coffee Shop, a local coffee shop which also sells breakfast and lunch sandwiches and sundries, wants to divide its entire market into different groups. One group is for those who like regular coffee, another for those who want food and coffee, and so on. They want to develop a different marketing mix for each of these groups. This process of dividing consumers into different groups with similar needs is called:

• Segmenting

• positioning

• Marketing

• combining

"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.

• Branding

• Geographic segmentation

• Product diversification

• psychographic segmentation