Business Research: Sampling Methods and Sample Size

Sampling consists of obtaining information from a portion of a

larger gro (a)   population.

• Sampling
• Methods
• Size
• Target
• Population
• Tyler

Why Sampling Is Used? (select the five correct answers) ​ (a)  

​ (b)   ​ (c)   ​ (d)   ​ (e)  

• Cost Saving
• Time Economy
• More in-depth information
• Less total error
• Greater security
• Greater total error
• Less practicality
• Less security
• Ali

The error that occurs when a sample does not
represent the population under study.​ ​ (a)  

• Sampling Error
• Nonsampling error
• Bias
• Error
• research
• Jenna

I​ (a)   s introduced into a sample when the sample varies
in some systematic way from the larger population.

• Sampling Bias
• Sysremic
• Under study
• Source
• Max

The error that is introduced into the research results from any source other than

sampling either ​ (a)   intentionally or unintentionally.

• Nonsampling Error
• Population
• Universe
• Surveyed
• Administered
• AJ

A random or systematic chance-based procedure is used to select the study elements.

They are more objective and allow the use of ​ (a)   statistical techniques.

• Probability Sampling
• Element
• Nominal
• Ordinal
• Ratios
• Sam

A technique that allows each element of the population an equal and

known chance of being selected as part of the sample

​ ​ (a)  

• Simple random sample
• Active learning
• Random
• Focus group
• Target Market
• Jacob

Used when subgroups of the population are of
special interest to the researcher.​ (a)  

• Stratified samples
• Subgroups
• Probability
• IRB
• Code of standards
• Tomas

Used when stratified sampling is not possible
or feasible.​ (a)  

• Cluster Samples
• Geographic location
• Census Tract
• Block
• Exculusive
• Dylan

Every element has a known but not equal chance of being selected​ (a)  

• Systematic Sample
• Digit
• Business
• Practical
• Decision-Making
• Interval
• Marc