MARK101

MARK101

University

10 Qs

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MARK101

MARK101

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

Jennifer Algie

Used 15+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

“Impossible Is Nothing” is the tagline for which shoe brand?

Media Image
Media Image
Media Image
Media Image

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is one of the reasons customer-engagement marketing has become more meaningful to organisations and consumers?

It is easier to practice sustainability

Customer life-time value is increased

Consumers have more information

Rapid globalisation

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Effective positioning begins with [BLANK] the company’s marketing offers in order to give consumers more perceived value.

placing

differentiating

pricing

promoting

4.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

The cost of attracting new customers is thought to be ________ than the cost of retaining existing customers.

2 times higher

5 times higher

10 times higher

20 times higher

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

You are an assistant marketing manager for a firm in a market with many low-margin customers. What type of relationship would it be most profitable for you to develop with these customers?

basic relationships

selective relationships

community relationships

club programs

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Focus group interviewing has become one of the major marketing research tools for gaining insight into consumer thoughts and feelings. However, if the sample size is small, a researcher would be most concerned about which of the following?

orchestrating cooperation among participants

finding a representative sample

administering the questions

generalising from the results

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following best describes the process of collecting and analysing data from all channels in the physical and digital arenas?

Marketing analytics

Big data

Netnographics

Ethnographics

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