Marketing 1 - Unit 7

A _________________________ will tell a researcher how close their data is to the acutal population being tested.

What type or research design would be best to test how a change will effect the health of a business

• descriptive

• intrinsic

• casual

• exploratory

A business may not be able to obtain the information that it desires during the marketing process is what kind of restriction?

• time and financial restrictions

• legal and liability restrictions

• communication and access restrictions

• manpower and personnel restirctions

Classifying people, products, or tangible items into categories is an example of?

• discriminant analysis

• factor analysis

• bias analysis

• conjoint analysis

What is the next step in the marketing process after identifying the problem?

• contact each customer

• analysis

• social media platforms

• information gathering

Bobby works for a marketing firm in Chicago. He is working to collect date, calculate the number of people to contact, in order to begin, while identifying and vetting data sources for what process?

• auditing financial records

• complex market research

• vetting the competition

• employee evaluations

When you carve out a smaller piece from a larger population that is indicative of the entire population, the smaller piece is called?

• a sample

• the true population

• an interval

• bias

The target market for LEGO's over many years turned out to be?

• boys

• girls

• adults

• babies

_____________________ are sources of data that are inexpensive and easy to obtain.

• Internal sources

• Statistical sources

• External sources

• Exploratory

The next step after enough data has been collected the research committee will?

• jump to a conclusion based on their analysis

• make a list of their favorite parts of the market research

• outline how much their research cost

• analyze their findings