3.03 Have we Met

Liza has always wanted a horse, and she has finally saved enough money to buy one very soon. In marketing terms, Liza is a

• market segment

• target group

• resource

• market

To buy a product, customers in a market must first

• be willing to buy the product.

• make sure the product is on sale.

• learn the product's features.

• locate the product in a store.

A target market can be described as the

• sample of the market

• group of customers the business seeks to attract

• direction the market is headed

• way a business draws its customers

When examining a market, marketers primarily notice its

• records

• categories

• leaders

• merchants

Marzetti's Musical Instruments has determined that it will focus its marketing efforts on senior high school students. Marzetti's is engaged in ________________ marketing.

• mass

• target

• risky

• industrial

The same person can be included in more than one

• religion

• generation

• income level

• target market

When using mass marketing, marketers seek to appeal to the ____________ market.

• entire

• loyal

• local

• teen

When sellers offer one-size-fits-all products that will appeal to most buyers, they are using

• mass production

• mass marketing

• market segmentation

• demographic segmentation

Market segmentation is about dividing the market into ____________________ groups

• specific

• general

• identical

• age

When the total market is divided, one of its groups is called a market

• share

• segment

• slice

• subdivision