
Marketing Ch. 6
Authored by Shane Szarapka
Social Studies
University
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does a market segmentation analysis do?
Helps identify the competition
Identifies which segments could be a focus, where gaps in the market exist, and where future opportunities lie.
Provides an overview of the entire market without specific focus
Predicts the future trends in the market
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why do we do market segmentation?
Because a single product satisfies all customers
To increase the price of the product
Because a single product can't satisfy all customers and companies have a limited supply of capital
To limit the reach of the product
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the difference between a consumer market and a business market?
A consumer market includes both personal and business products
A business market is for personal use
A consumer market is for personal use and a business market is for a business
There's no difference between them
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is product differentiation?
Making all products look the same
Positioning a product to a target group so that it appears distinct from competitive offerings
The price difference between products
The physical difference between products
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A mass marketing strategy is when a product with broad appeal is narrowly marketed to the entire market with no product marketing differentiation.
True
False
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the order of target marketing from broad to narrow?
Segment marketing, Mass marketing, Niche marketing, Individual marketing
Mass marketing, Segment marketing, Niche marketing, Individual marketing
Niche marketing, Segment marketing, Mass marketing, Individual marketing
Individual marketing, Niche marketing, Segment marketing, Mass marketing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a target market?
A specific age group
A specific group of existing potential consumers to which marketers direct their marketing efforts
All potential customers in the market
The geographical location of potential customers
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