MKT 1-5 Marketing Strategies and Marketing Mix
Authored by Aimee Renchenski
Business
10th Grade
Used 14+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of marketing strategy?
To manage geopolitical concerns
To decrease economic downturns
To increase government regulations
To connect the business to its customers
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of market research in the marketing mix?
To identify key performance indicators
To constantly monitor and analyze sales
To determine the right mixture of the 4Ps
To make necessary tweaks and changes to the marketing strategy
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the definition of elasticity in terms of pricing?
The measure of sales quantities based on changes in price
The measure of production costs based on changes in price
The measure of profit margin based on changes in price
The measure of sensitivity of demand or supply based on changes in price
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the reading, what is the job of marketers?
To conduct market research
To constantly monitor and analyze key performance indicators
To identify what makes a product stand out
All of the above
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why do marketing strategies often change?
Because customers are fickle
Because of government regulations
Because of economic downturns
All of the above
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main goal of marketing strategy?
To connect the business to its customers
To manage geopolitical concerns
To decrease economic downturns
To increase government regulations
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a tactic in marketing?
A specific written document outlining objectives
A game plan for reaching a target market
A specific procedure or action used to support strategy
A combination of the 4Ps
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