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Chapter 2 Marketing Plan

Authored by Sara Gilleran

Business

9th - 12th Grade

17 Questions

Used 20+ times

Chapter 2 Marketing Plan
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A snapshot of a business's internal and external environment over a period of time is a ____.

Marketing plan

Situation Analysis

Market segmentation

Market size

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

External factors that can harm a company's growth or profit are called?

Strengths

Weaknesses

Opportunities

Threats

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which internal factors put a company at a disadvantage compared to competitors?

Strengths

Weaknesses

Opportunities

Threats

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

External factors that help a company increase profits.

Threats

Strengths

Opportunities

Weaknesses

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Internal factors that give a company an advantage

Threats

Opportunities

Weaknesses

Strengths

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An environmental scan evaluates political, economic, social, technological, legal, and environmental factors that may affect a business.

SWOT Analysis

Situation Analysis

PESTLE Analysis

Marketing Analysis

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Standards that can be measured, like the click-through rate of an email, are called ____.

Specific sales goals

Market potential

Best opportunities

Hard metrics

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