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Questionnaire veille
Quiz
•
Business
•
12th Grade
•
Practice Problem
•
Hard
Jérôme Gibert
Used 4+ times
FREE Resource
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16 questions
Show all answers
1.
MULTIPLE SELECT QUESTION
45 sec • 4 pts
La veille informationnelle peut ce faire :
Réseaux sociaux
Recherches sur internet
Les médias
Les revues spécialisées
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
L'étude de marché rentre dans le marketing d'études ?
Oui
Non
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
L'analyse de toutes les caractéristiques du marché :
La veille
L'étude de marché
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Les 4 P sont :
Le marketing mixte
Le marketing d'étude
Le marketing stratégique
Le marketing prévisionnel
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Le PESTEL est un outil pour :
Le macro-environnement
Le micro-environnement
L'analyse interne
6.
MULTIPLE SELECT QUESTION
45 sec • 2 pts
Le SWOT est un outil pour :
Le macro-environnement
Le micro-environnement
Le diagnostic de l'entreprise
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Les forces de Porter est un outil pour :
Le macro-environnement
Le micro-environnement
Le diagnostic de l'entreprise
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