Persuasive Appeals Quiz Review

What is ethos?

• emotional appeal

• credibility appeal

• logical appeal

What is pathos?

• emotional appeal

• credibility appeal

• logical appeal

What is logos?

• emotional appeal

• credibility appeal

• logical appeal

What is one way you can create ethos?

• use an emotional story

• have an expert endorse your product

• show a cause and effect scenario

• use guilt to make people buy your product

What is one way you can create pathos?

• use credible sources

• use facts and statistics about your product

• use correct grammar and punctuation

• use happy images to show your product

What is one way you can create logos?

• share an emotional story

• use a credible source

• use facts and statistics about your product

• have an expert endorse your product

What does the Greek word "ethos" mean?

• suffering

• word

• character

• empathy

What does the Greek work "pathos" mean?

• empathy

• experience

• word

• character

What does the Greek word "logos" mean?

• word

• suffering

• experience

• character

A commercial with a slow, depressing song while showing starving children.

• ethos

• pathos

• logos