DDJones

What role did Demetri have when he started his career in the hairdressing industry?

• Educator

• Stylist

• Assistant

• Salon Manager

What made Demetri want to strive to achieve more?

• Making clients feel good

• Inspiring people

• His interest in technology

• Advice from his boss

What did Demetri find when he moved into session styling?

• A new challenge

• A new career

• A new industry

• A new team

What did Demetri miss about being in the salon?

• The clients

• The products

• The money

• The energy

What has Demetri always been passionate about?

• Hairdressing

• Education

• Technology

• Building a team

What is Demetri's role at Dyson?

• EMEA Hairdressing Manager

• EMEA Beauty Lab Assistant

• EMEA Beauty Lab Stylist

• EMEA Beauty Lab Manager

What challenges has Demetri faced whilst working within the hair and beauty industry?

Select 2.

• Staying engaged

• Working with clients

• Finding where he fits in the industry

• Developing his creativity

Working at Dyson has allowed Demetri to combine what 3 passions?

• Session styling

• Education

• Beauty therapy

• Hairdressing

What 3 things does Demetri state he is most proud of?

• Seeing his work on TV

• Seeing his work on the cinema screen

• Seeing his work in magazines

• Working on new releases

What does Demetri state as his subject specialism?

• Colouring hair

• Hair pieces for balding men

• Cutting women's hair

• Wigs and medical hair loss