Unit 1

Marketing is ...

• marketing activities that are designed to increase sales of a product

• a digital marketing method that helps you attract customers

• the process of creating and delivering value to customers

• the process of improving ranking of a website in search engine results

Improving website ranking in search engines is the aim of ...

• Search Engine Optimization

• Social Media Marketing

• Content Marketing

• Promotion

Inbound marketing is a digital marketing method that helps you attract customers by creating content and experience

• True

• False

Search Engine Optimization is a type of outbound marketing.

• True

• False

--------- is the use of social media platforms to promote a business or brand

• Social Media Marketing

• Search Engine Optimization

• Content Marketing

• Outbound Marketing

Content marketing goal is to build relationships with potential customers

• True

• False

Content marketing is important because it can help businesses to increase brand awareness

• True

• False

Marketing is a type of promotion

• True

• False

Inbound marketing does not prioritizes content creation and information sharing as a way to reach customers.

• True

• False

Marketing is a complex and ever-changing field, but it is essential for any business that wants to succeed.

• True

• False