Digital Maketing Workshop

1. What is the primary goal of digital marketing?

• 1. a) Increasing website traffic

• 1. b) Boosting social media followers

• 1. c) Generating online sales

• 1. d) Enhancing brand awareness

2. Which of the following is NOT a common digital marketing channel?

• 2. a) Search engine optimization (SEO)

• 2. b) Pay-per-click (PPC) advertising

• c) Radio advertising

• d) Email marketing

4. What is the term used to describe the practice of optimizing a website to rank higher in search engine results?

• 4. a) Social media marketing

• 4. b) Content marketing

• 4. c) Search engine optimization (SEO)

• 4. d) Pay-per-click (PPC) advertising

5. Which social media platform is primarily focused on professional networking?

• 5. a) Facebook

• 5. b) Instagram

• 5. c) LinkedIn

• 5. d) Twitter

1. What is Canva primarily used for?

• 1. a) Video editing Web development

• 1. b) Social media management

• 1. c) Graphic design

2. Which of the following file formats can be exported from Canva?

• 2. a) JPEG

• 2. b) MP3

• 2. c) DOCX

• 2. d) AVI

4. Canva offers a feature that allows users to collaborate with others on design projects. What is this feature called?

• 4. a) Canva Studio

• 4. b) Canva Share

• 4. c) Canva Pro

• 4. d) Canva Teams

Which step in the website planning and development process involves creating the visual design and user interface of the website? (a)  

• a) Wireframing
• b) Content creation
• c) Search engine optimization
• d) Web design

What is the purpose of a domain registrar in the process of obtaining a domain name?

• a) To provide web hosting services

• b) To design the website layout

• c) To register and manage domain names

• d) To optimize the website for search engines

Which of the following is not a common type of content used in content marketing?

• Blog posts

• Infographics

• Podcasts

• Paid search ads