What is the purpose of search engine optimisation (SEO)?

• To make sure your website can be found by search engines

• To increase the number of visitors to your website

• To improve the design and layout of your website

• To create engaging content for your website

What is indexing in relation to search engines?

• The process of scanning the contents of a web page

• The process of ranking web pages in search results

• The process of finding new pages on the web

• The process of building up a picture of what web pages are about

What determines the ranking of web pages in search results?

• The number of other sites that link to yours

• The frequency of updates on your site

• The relevance of keywords on your site

• All of the above

What is a short tail keyword?

• A keyword that consists of a single word

• A keyword that consists of a phrase

• A keyword that is used in headings

• A keyword that is used in URLs

What is the purpose of the title tag in meta data?

• To describe what the page is about

• To provide a unique description for each page

• To improve the accessibility of images

• To increase the ranking of the page in search results

What is the recommended practice for optimizing images for search engines?

• Using descriptive alt tags and file names

• Using high-resolution images

• Using images with large file sizes

• Using images without any alt tags

What is the significance of link popularity in search engine ranking?

• It indicates that your site is popular and worth taking notice of

• It improves the security of your website

• It increases the number of indexed pages on your site

• It enhances the user experience of your website

Why is website maintenance important?

• To ensure that all links are working correctly

• To keep the content displayed correctly

• To prevent security breaches and attacks

• All of the above

What can be done to ensure website security?

• Installing required updates

• Regularly backing up site files

• Using strong passwords

• All of the above

_____ is a standard, which should mean that the different web browsers will process the page in exactly the same way. 

• Javascript

• CSS

• HTML

• PHP