Advertising Review
Authored by Wayland Henderson
English
12th Grade
CCSS covered
Used 1+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does AIDA stand for in the context of advertising?
Attention, Interest, Desire, Action
Awareness, Interest, Decision, Action
Attention, Interest, Decision, Action
Awareness, Interest, Desire, Action
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.8
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an impression in advertising?
The level of interaction and involvement that people have with an advertisement or brand
The number of times an advertisement shows up in a feed for a digital advertisement
An instance an advertisement is seen by potential customers
The steps advertisers take to grab attention, make people curious, make them want a product, and convince them to buy it
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is engagement in advertising?
The level of interaction and involvement that people have with an advertisement or brand
The number of times an advertisement shows up in a feed for a digital advertisement
An instance an advertisement is seen by potential customers
The steps advertisers take to grab attention, make people curious, make them want a product, and convince them to buy it
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of the AIDA process?
To capture attention and encourage action within an impression
To generate interest and engagement with potential customers
To shape perceptions of products in the market
To increase audience engagement
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the goal of advertisements?
To grab attention, make people curious, make them want a product, and convince them to buy it
To generate interest and engagement with potential customers
To shape perceptions of products in the market
To increase audience engagement
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.5
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the AIDA process?
The steps advertisers take to grab attention, make people curious, make them want a product, and convince them to buy it
The level of interaction and involvement that people have with an advertisement or brand
An instance an advertisement is seen by potential customers
The number of times an advertisement shows up in a feed for a digital advertisement
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the role of emotion in the AIDA process?
To capture attention and encourage action within an impression
To generate interest and engagement with potential customers
To shape perceptions of products in the market
To make advertisements more memorable
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.9-10.5
CCSS.RI.8.8
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