Advertising Review

What does AIDA stand for in the context of advertising?

• Attention, Interest, Desire, Action

• Awareness, Interest, Decision, Action

• Attention, Interest, Decision, Action

• Awareness, Interest, Desire, Action

What is an impression in advertising?

• The level of interaction and involvement that people have with an advertisement or brand

• The number of times an advertisement shows up in a feed for a digital advertisement

• An instance an advertisement is seen by potential customers

• The steps advertisers take to grab attention, make people curious, make them want a product, and convince them to buy it

What is engagement in advertising?

• The level of interaction and involvement that people have with an advertisement or brand

• The number of times an advertisement shows up in a feed for a digital advertisement

• An instance an advertisement is seen by potential customers

• The steps advertisers take to grab attention, make people curious, make them want a product, and convince them to buy it

What is the purpose of the AIDA process?

• To capture attention and encourage action within an impression

• To generate interest and engagement with potential customers

• To shape perceptions of products in the market

• To increase audience engagement

What is the goal of advertisements?

• To grab attention, make people curious, make them want a product, and convince them to buy it

• To generate interest and engagement with potential customers

• To shape perceptions of products in the market

• To increase audience engagement

What is the AIDA process?

• The steps advertisers take to grab attention, make people curious, make them want a product, and convince them to buy it

• The level of interaction and involvement that people have with an advertisement or brand

• An instance an advertisement is seen by potential customers

• The number of times an advertisement shows up in a feed for a digital advertisement

What is the role of emotion in the AIDA process?

• To capture attention and encourage action within an impression

• To generate interest and engagement with potential customers

• To shape perceptions of products in the market

• To make advertisements more memorable

What is the first step of the AIDA process?

• Attention

• Interest

• Desire

• Action

What is the second step of the AIDA process?

• Attention

• Interest

• Desire

• Action

What is the third step of the AIDA process?

• Attention

• Interest

• Desire

• Action