Licensing

What is Licensing?

• Transaction in which a firm (the licensor) sells the right to use its intellectual property of another firm (the licensee) for a fee

• the exclusive right granted for an invention 

• a work or invention that is the result of creativity, such as a manuscript or a design

• • a single payment made at a particular time, as opposed to a number of smaller payments or installments

What is a disadvantage of Licensing?

• Complex Agreements

• Cost Savings

• The licensor always loses money

• Diversification

Who was the top licensing agent of 2022?

• Mattel

• Animation International

• IMG

• Netflix

When did licensing originate?

• 2000s

• Early 1800s

• 1990s

• The Middle Ages

In 2024, what is expected of licensing? 

• •  utilizing more technology, increasing sustainability, and data-driven insights

• a decrease in international licensing

• More complex licensing agreements

What is a lump-sum payment?

• a person who grants a license

• compensation under a licensing agreement

• a single payment that purchases the right to use, have or make changes to someone else's property

• exclusive rights to an invention or product

What is the role of a licensing agent?

• create the global forum for intellectual property

• providing licensing services, consultations, and identifying new business opportunities

• to grant a license to the licensee

Which of the following is not a step in international licensing?

• Contract specification

• Planning

• On-going relationship

• Product creation

Zara had a licensing agreement with which major licensing partner?

• Barbie

• Mattel

• Pokemon

• Jeep

According to the pie chart, what category takes up the largest portion of licensing?

• Sports

• Fashion

• Corporate/Brand

• Entertainment