Corporate Strategy Quiz

What is the highest level of corporate strategic planning?

• Business strategy

• Functional strategy

• Corporate strategy

• Visioning

Corporate strategy may focus on...

• Sales, growth and leadership

• Achieving competitive advantage

•  New customer segments and new products or services

• New business models and new capabilities

Which level of strategy focuses on understanding the changes in the unit's immediate business environment?

• Corporate strategy

• Functional strategy

• Objective setting

• Business strategy

What is the main goal of objective setting in corporate strategy?

• To achieve competitive advantage

• To respond to how leadership sees the company evolving in the future

• To allocate resources efficiently

• To measure the company's progress

Combination strategy refers to...

• A union of growth, renewal and stability strategies

• • Higher risk strategies create the possibility of higher rates of return

• Identifying or prioritizing strategic trade offs

• Generating returns

What is one of the main factors to consider for strategic tradeoffs in corporate strategy?

• Allocation of resources

• Managing risk

• Generating returns

• Incentives

Which type of corporate strategy involves expanding into new markets or increasing market share?

• Growth strategy

• Stability strategy

• Renewal strategy

• Combination strategy

What is the main characteristic of a stability strategy in corporate strategy?

• Combining growth and stability strategies

• Venturing into new markets or launching new products

• Retreating from the current position or performance

• Continuing to search into the same market and sell the same product

What is the purpose of diversification in corporate strategy?

• To increase the profit margin

• To improve the financial standing of the company

• To venture into new markets or launch new products

• To reduce costs and increase prices

To evaluate corporate stretgies we use a SWOT analysis, which includes

• Strengths, profit, diversification and opportunities

• Weaknesses, divestment, streghts and threats

• Opportunities, weaknesses and divestment

• Threats, opportunities, weaknesses and streghts