LAP MK 901 S 4.03

Marketing links producers to

• distributors

• marketers

• retailers

• customers

Marketing is described as creating

• exchanges

• advertisements

• needs

• gaps

Which of the following is a marketing activity:

• Balancing customer needs with wants

• Communicating with customers

• Leading a project team

• Lowering operational expenses

What provides the basis for all marketing goals and actions?

• Pricing

• Budgeting

• Planning

• Retailing

Which of the following influences the process of determining price:

• Customers' perception of value

• Purchase location

• Publicity

• Sales promotion

Which of the following is a method used to communicate with customers:

• Personal selling

• Customer orientation

• Manufacturing

• Marketing concept

Which of the following is an example of communicating with customers:

• Creating a new product

• Choosing a store to distribute products

• Sponsoring a charity event

• Developing a marketing plan

The purpose of communicating with customers is to

• gather participants for a survey

• determine prices

• befriend customers

• attract customers' interest

In an overall sense, where does marketing occur?

• Wherever advertisements are

• Wherever businesses are

• Wherever stores are

• Wherever customers are

Of the following, which is a durable good:

• Coffee mug

• Hamburger

• Insect repellent

• Lip balm