Marketing Mix and Distribution Channels Quiz

What is the distribution channel?

• Buying a big quantity to break it later into smaller pieces and sell to individual buyers

• An intermediary which buys in bulk and then breaks the bulk into smaller pieces

• An intermediary who helps to connect the producer and consumer

• The route taken by the product from the producer to the consumer

What is an intermediary in the distribution channel?

• The route taken by the product from the producer to the consumer

• An business or a person (wholesaler, retailer) who helps to connect the producer and consumer

• A lawyer who helps with prospectus

• A supplier of raw material

What is a wholesaler in the distribution channel?

• Buying a big quantity to break it later into smaller pieces and sell to individual buyers

• The route taken by the product from the producer to the consumer

• An intermediary who helps to connect the producer and consumer

• An intermediary which buys in bulk and then breaks the bulk into smaller pieces (probably to sell to the retailer later on)

What is bulk-buying?

• Buying a big quantity to break it later into smaller pieces and sell to individual buyers

• An intermediary which buys in bulk and then breaks the bulk into smaller pieces

• An intermediary who helps to connect the producer and consumer

• The route taken by the product from the producer to the consumer

What is a retailer in the distribution channel?

• An intermediary which buys in bulk, breaks the bulk into small pieces, and sell to final consumers

• The route taken by the product from the producer to the consumer

• An intermediary who helps to connect the producer and consumer

• Buying a big quantity to break it later into smaller pieces and sell to individual buyers

What is e-commerce?

• An intermediary who helps to connect the producer and consumer

• The route taken by the product from the producer to the consumer

• Selling online

• An intermediary which buys in bulk and then breaks the bulk into smaller pieces

What is the advantage of a zero intermediary channel?

• Producer incurs storage and delivery costs

• No fee for the intermediary

• The delivery process could be time-consuming and expensive

• Control over the delivery process

What is the disadvantage of a two intermediaries channel?

• Two mark-ups make the product more expensive

• Efficient for deliveries over long distances

• The producer does not control how the product is delivered and promoted

• The wholesaler and retailer are responsible for the promotion and stock holding