Marketplace and Distribution Channels

What is the definition of a marketplace?

• A place where buyers and sellers meet and exchange goods

• A place where manufacturers sell their products to wholesalers

• A place where retailers display and sell products to consumers

• A place where manufacturers directly sell products to consumers

What are the three main distribution channels?

• Manufacturer to wholesaler to retailer to consumer

• Manufacturer to retailer to consumer

• Manufacturer to consumer

• Wholesaler to retailer to consumer

Which distribution channel involves selling products to smaller retailers?

• Manufacturer to wholesaler to retailer to consumer

• Manufacturer to retailer to consumer

• Manufacturer to consumer

• Wholesaler to retailer to consumer

Which distribution channel involves selling products directly to consumers?

• Manufacturer to wholesaler to retailer to consumer

• Manufacturer to retailer to consumer

• Manufacturer to consumer

• Wholesaler to retailer to consumer

What is the advantage of selling products to wholesalers?

• Allows the manufacturer to sell bulk orders

• Ensures the product is displayed aesthetically

• Provides control over the price and brand image

• Gives customers a choice of buying options

What is the advantage of selling products through retailers?

• Allows the manufacturer to sell bulk orders

• Ensures the product is displayed aesthetically

• Provides control over the price and brand image

• Gives customers a choice of buying options

What is the advantage of selling products directly to consumers?

• Allows the manufacturer to sell bulk orders

• Ensures the product is displayed aesthetically

• Provides control over the price and brand image

• Gives customers a choice of buying options

What are the benefits of selling products online?

• 24/7 availability, access to more customers, and wider choice of goods

• Lower prices, access to more customers, and wider choice of goods

• 24/7 availability, lower prices, and access to more customers

• 24/7 availability, lower prices, and wider choice of goods

What are the problems of selling products online?

• Expensive website updates, technical problems, and loss of reputation

• Expensive website updates, limited customer access, and loss of reputation

• Limited customer access, technical problems, and loss of reputation

• Expensive website updates, limited customer access, and technical problems

What is multi-channel distribution?

• Selling products through a combination of different channels

• Selling products directly to consumers through a website

• Selling products to wholesalers and retailers simultaneously

• Selling products through comparison websites only