Chapter 19 Marketing

Which of the following statements about the global marketplace is​ correct?

• 
  Global competition is decreasing.

• Domestic firms need to internationalize to take advantage of growing markets throughout the world

• Economically, there is now a global boom.

• Corruption no longer exists when doing business in foreign markets.

• Taking a domestic business abroad is less risky than in the past.

One barrier to international trade is when a country imposes biases against​ bids, restrictive product​ standards, or excessive​ host-country regulations or enforcement. These actions represent​ __________

• exchange controls

• quotas

• nontariff trade barriers

• duties

• tariffs

Which organization was designed to reassess trade​ barriers, establish new rules for international​ trade, impose international trade​ sanctions, and mediate global trade​ disputes?

• The World Trade Organization (WTO)

• The European Union (EU)

• The Transatlantic Trade and Investment Partnership (TTIP)

• The General Agreement on Tariffs and Trade (GATT)

• The North American Free Trade Agreement (NAFTA)

What are the two economic factors that reflect a​ country's attractiveness as a​ market?

• income distribution and monetary regulations

• industrial structure and income distribution

• tariffs and quotas

• industrial structure and tariffs

• income distribution and tariffs

Free trade zones can be described as​ __________.

• areas where products are traded for free

• areas within a country that do not impose taxes

• trade zones determined by the U.S. government

• groups of nation organized to work toward common goals in the regulation of international trade

• groups of nations who do not regulate trade

Which type of industrial structure offers the fewest marketing​ opportunities?

• raw material exporting economies

• emerging economies

• subsistence economies

• industrial economies

• free trade zones

To assess the impact of​ __________ on global​ markets, marketers would look to a​ country's norms,​ folkways, and taboos.

• the political-legal environment

• tariff and quota restrictions

• free trade zones

• the economy

• culture

Nations that have too little hard currency to pay for their purchases from other countries will often use which method of international​ trade?

• free trade zones

• credit

• tariffs

• cash transactions

• Barter

A​ country's attractiveness depends on the​ product, geographical​ factors, income and​ population, political​ climate, and other considerations. These factors relate to the importance of which of the following​ decisions?

• the types of countries to enter

• international policies

• international marketing objectives

• the targeted level of foreign sales

• how many countries to enter

What is the simplest way to enter a foreign​ market?

• through joint venturing

• through joint ownership

• through licensing

• through direct investment

• through exporting