Generation Z and Social Media

What are the different generations?

• Baby boomers, Generation X, Millennials, Generation Z

• Baby boomers, Generation X, Generation Y, Millennials

• Millennials, Generation X, Generation Y, Generation Z

• Baby boomers, Generation X, Generation Y, Generation Z

When were baby boomers born?

• 1940s to early 60s

• Mid 1960s to early 1980s

• Late 1990s or early noughties

• Mid 1980s to late 1990s

Which generation is also known as millennials?

• Baby boomers

• Generation Y

• Generation Z

• Generation X

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When was the term 'social media' first coined?

• None of the above

• 1990s

• 1980s

• Noughties

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According to Hiral Patel, what sets Generation Z apart from millennials?

• They are not tech-innate

• They are not hyper-informed consumers

• They are mini-millennials

• They have their own set of values and preferences

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What does it mean to 'cater for' a particular group?

• To provide something that is needed or wanted for that group

• To ignore the needs and wants of that group

• To provide something that is needed or wanted for a different group

• To create something that is not needed or wanted for that group

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What does it mean to be 'tech-innate'?

• To be afraid of modern technology and social media

• To be indifferent towards modern technology and social media

• To be unfamiliar with modern technology and social media

• To be extremely comfortable with modern technology and social media

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What does it mean to be 'savvy'?

• To be indifferent and unintelligent

• To be ignorant and unintelligent

• To be smart and intelligent

• To be afraid and unintelligent

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What is 'the norm' for Generation Z?

• Being extremely comfortable with modern technology and social media

• Being indifferent towards modern technology and social media

• Being uncomfortable with modern technology and social media

• Struggling with modern life and technology

What is the purpose of the Barclays research mentioned by Hiral Patel?

• To prove that Generation Z are mini-millennials

• To show that Generation Z are not tech-innate

• To demonstrate that Generation Z are not hyper-informed consumers

• To understand the difference between millennials and Generation Z

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