MKT 1-6 The History of Marketing and Promotion/Advertising

What has allowed entrepreneurs to start businesses quickly and inexpensively?

• Large budgets
• Globalization
• Traditional marketing methods
• Affordable technology tools

What happens to businesses that do not adapt and pivot to new and better ways of meeting the wants and needs of consumers?

• They increase innovation
• They become successful
• They become global
• They go out of business

What role has technology, the internet, and search engines played in marketing and advertising a business's product?

• Insignificant
• Non-existent
• Extensive
• Minimal

Which of the following is NOT a well-known brand that started to evolve during the marketing orientation era?

• Pepsi
• Procter and Gamble
• General Electric
• Ford

What is the definition of a brand?

• A brand is a name, term, design, symbol, or other feature that identifies a specific seller’s good or service, and over time, becomes
• A brand is a name, term, design, symbol, or other feature that identifies a specific buyer’s good or service, and over time, becomes
• A brand is a name, term, design, symbol, or other feature that identifies a specific seller’s good or service, and over time, becomes less recognizable.
• A brand is a name, term, design, symbol, or other feature that identifies a specific seller’s good or service, and over time, becomes more recognizable.

What generation is known for being well-versed in technology and more informed about misleading ads?

• Gen-Z
• Millennials
• Baby Boomers
• Gen-X

What is the definition of distribution?

• Distribution means to focus on communication, persuasion, and branding.
• Distribution means to sell products in an increasingly crowded and intensely competitive marketplace.
• Distribution means to create usable goods.
• Distribution means to categorize, sort, and transport goods to all their final destinations as efficiently, inexpensively, and carefully as possible.

What is the analogy used to explain the importance of targeting messages to a specific audience?

• A flower blooming in the garden
• A fish swimming in the ocean
• A tree falling in the forest
• A bird flying in the sky

What is one of the modern mediums used for promotion and advertising?

• Social media marketing
• Radio
• TV
• Billboards

What was the main focus of businesses during the Industrial Revolution?

• The main focus of businesses during the Industrial Revolution was on communication, persuasion, and branding.
• The main focus of businesses during the Industrial Revolution was on market planning and marketing-information management.
• The main focus of businesses during the Industrial Revolution was on production and distribution.
• The main focus of businesses during the Industrial Revolution was on customer service and product/service management.