Personal Finance and Consumer Behavior

Mariana is planning her monthly budget. She considers buying a new video game as an example of _______.

• Discretionary spending

• Fixed expenses like rent

• Transportation costs

• Essential expenses like utilities and food

Why does the local grocery store that Braydon and Aurora frequently visit, like scan and go options, apps, and one-click purchases?

• It's easier for the retail store clerks.

• Digital pay is the way of the future, and the grocery store likes being ahead of the times.

• It makes paying easier and faster, so customers like Monica, Ayleen, and Kade are more likely to overspend.

• It’s harder for customers to pay, so they end up saving money.

As part of their marketing strategy, the company 'TechGuru' pays a lot to...

• Choose a brand name similar to their competitor, which Rubiel and Caylie noticed.

• Get Cyrus and Monica to dislike their branding.

• Leave Carlos confused with how their product works.

• Have their products strategically placed in stores, as observed by Cyrus.

Carlos lost his wallet containing his debit card. Later, he found out that someone else had used his card to make purchases without his knowledge. This situation is called ______________.

• Authorized spending

• Fraud

• Borrowing

• Networking

Carlos is planning to buy a new gaming console. What does it mean for Carlos to develop power over his purchase?

• Carlos has the power to purchase whatever gaming console he wants, and he does so.

• Carlos is able to slow down and think through his motives before buying the gaming console.

• Carlos can make decisions very quickly when it comes to purchasing the gaming console.

• Carlos is powerless in the face of an impulse purchase of the gaming console.

Kade and Addison are discussing about their future plans. Kade believes that to think big picture, one needs to understand that . . .

• Your goals are less important than buying the latest and greatest stuff

• You can buy happiness

• The best way to be content is to have more money

• The best way to have more money is to have contentment

Every year, Carlos and Spencer together spend over $2,100 on ______________.

• Credit card fees

• Groceries and eating out

• Entertainment

• Impulse purchases

Companies use marketing to get your prefrontal cortex offline so you'll be vulnerable to impulse purchases.

Kade has started a new online business and wants to track users across the web to increase his sales. What digital marketing strategy should he use?

• Content marketing

• YouTube videos

• Native ads

• Retargeting

Before Braydon inserts his debit card at the gas station, he should always. . .

• Ask the store clerk if there has been a thief here lately

• Make sure he has enough money in his account

• Check out the card reader to see if it looks different, loose, or worn

• Pay cash—never use a card at a gas pump