Social Media Call to Action Quiz
Authored by Rodney Bailey
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University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a call to action (CTA)?
A video on social media
A text prompt that encourages your reader to take a specific action
A type of social media post
A photo on social media
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Where can social media CTAs appear?
Only in captions
Only in ads
Only in organic posts
In ads, organic posts, and captions
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of using action words in a CTA?
To inspire the audience to take action
To make the CTA longer
To make the CTA less effective
To confuse the audience
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important to be specific in a CTA?
To make the CTA less effective
To clearly communicate what the audience will get by taking the action
To confuse the audience
To make the CTA longer
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does FOMO stand for in the context of CTAs?
Finding Opportunities for Marketing Outreach
Feeling Overwhelmed by Marketing
Fear of Missing Out
Focusing on Marketing Objectives
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important to focus on benefits in a CTA?
To make the CTA less effective
To communicate what the customer gains from the product or service
To confuse the audience
To make the CTA longer
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What motivates almost 50% of internet users to complete an online purchase?
Free shipping
Discounts
Exclusive content
Limited-time offers
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