Ch 10

Public opinion

• Citizens' attitudes about political issues, personalities, institutions, and events

• A person who generally believes that social institutions (such as churches and corporations) and the free market solve problems better than governments do, that a large and powerful government poses a threat to citizens' freedom, and that the appropriate role of government is to uphold traditional values.

• The power of the media to focus public attention on particular issues.

• The influence of the media over how events and issues are interpreted

Socialization

• A small group selected by researchers to represent the most important characteristics of an entire population.

• The influence of the media over how events and issues are interpreted

• A process in which individuals take on their communities' perspectives and preferences through social interactions.

• The power of media to focus public attention on particular issues.

liberal

• A distinctive pattern of voting behavior reflecting the differences in views between women and men.

• A person who generally believes that the government should play an active role in supporting social and political change and generally supports a strong role for the government in the economy, the provision of social services, and the protection of civil rights.

• The use of media coverage to make the public take a particular view of an event or a public figure.

• A scientific instrument for measuring public opinon.

Conservative

• The failure to identify the true distribution of opinion within a population because of errors such as ambiguous or poorly worded questions.

• A polling error in which the sample is not representative of the population being studied, so that some opinons are over- or underrpresented.

• A small group selected by researchers to represent the most important characteristics of an entire population.

• A person who generally believes that social institutions (such as churches and corporations) and the free market solve problems better than governments do, that a large and powerful government poses a threat to citizens' freedom, and that the appropriate role of government is to uphold traditional values.

gender gap

• a distinctive pattern of voting behavior reflecting the differences in views between women and men.

• A small group selected by researchers to represent the most important characteristics of an entire population.

• A method used by pollsters in which respondents are selected at random from a list of 10-digit telephone numbers, with every effort made to avoid bias in the construction of the sample.

• The failure to identify the true distribution of opinion within a population because of errors such as ambiguous or poorly worded questions.

agenda-setting effect

• The influence of the media over how events and issues are interpreted.

• The power of the media to focus public attention on particular issues.

• A method used by pollsters to select a representative sample in which every individual in the population has an equal probability of being selected as a respondent.

• The use of the media coverage to make the public take a particular view of an event or a public figure

priming

• A scientific instrument for measuring public opinion

• A small group selected by researchers to represent the most important characteristics of an entire population

• The use of media coverage to make the public take a particular view of an event or a public figure.

• A polling error in which the sample is not representative of the population being studied, so that some opinions are over- or underrepresented.

framing

• A small group selected by researchers to represent the most important characteristics of an entire population.

• A scientific instrument for measuring public opinion.

• The influence of the media over how events and issues are interpreted

• A method used by pollsters to select a representative sample in which every individual in the population has an equal probability of being selected as a respondent.

public-opinion poll

• An effort by a government agency to block publication of material by a newspaper or magazine; censorship

• An FCC requirement that broadcasters give individuals the opportunity to respond to the airing of person attacks on them.

• A scientific instrument for measuring public opinion.

• The theory that all interests are and should be free to compete for influence in the government.

sample

• a small group selected by researchers to represent the most important characteristics of an entire population.

• The use of media coverage to make the public take a particular view of an event or a public figure.

• An attempt by a group to influence the policy process through persuasion of the government officials.

• Trying to influence public opinion for or against some proposed action by the government.