Influencers

What social media platforms are NOT most likely to kick start an influencer's career?

• Tik Tok

• Instagram

• YouTube

• X (formally known as Twitter)

In our presentation, who is considered an influencer?

• Mr. Beast

• Sarah Funk

• Addison Rae

• Charlie D'Amelio

What was Sarah Funk known for?

• creates guides for NYC

• creates large scale giveaways and challenges

• individuals with the power to affect the purchasing decisions or opinions of their audience due to their authority, knowledge, position, or relationship with their audience. They often have a large, dedicated following on platforms like Instagram, TikTok, YouTube, or X/Twitter.

• Micro-celebrites

• Influencers

individuals who actively cultivate a public persona online, often through content creation. They might not have as large of a following as influencers but engage with their audience more directly

• Influencers

• Micro-Celebrities

Negative impacts of Influencers?

• Misinformation

• News/Scams

• Celebrity Influence

• All the above

What does Influencers and Micro-Influencers have an effect on?

• Social Ideals

• Public Opinion

• Consumer Behavior

• All the Above

What would the "Stanley cup" trend be considered according to our presentation?

• Over Purchasing

• Teens being teens

• Culture of Consumerism

• Influencers doing their job

• Micro-Celebrity

• Influencer

Hint: If you have seen on him Tik Tok, we will be shocked.

• Micro-Celebrity

• Influencer