IMCS Week 10

What term describes the area where people discuss societal issues openly and rationally, as defined by Habermas?

• Private sphere

• Public sphere

• Subculture

• Sociability

According to Bourdieu, which type of cultural capital includes tangible assets like art or books?

• Embodied

• Institutionalized

• Objectified

• Subcultural

How does media contribute to sociability?

• By isolating individuals in private spheres

• By prioritizing public over private discussions

• By discouraging subcultural communities

• By fostering both online and offline interactions

How does media influence subcultures?

• It eliminates cultural identities.

• It differentiates subcultures from the mainstream.

• It helps subcultures express and grow.

• It prevents interconnection among members.

What is the primary focus of audience research?

• To determine the financial profitability of media content.

• To measure the success of media campaigns.

• To understand how individuals interpret and respond to media content based on their social experiences and contexts.

• To develop new media content for target audiences.

Which of the following is a key aspect of ethnographic research in audience studies?

• Surveying a large number of people to get general trends.

• Using advanced technology to track media usage in real-time.

• Focusing only on the financial side of media consumption.

• Observing and participating in the daily lives of subjects to understand media consumption in context.

In ethnographic research, what does "media as a social practice" refer to?

• The act of watching TV alone in silence.

• The analysis of media ratings and reviews.

• Sharing memes in a group chat

• The impact of advertising on media content.

What does Reception Studies primarily focus on?

• How audiences interpret and make meaning from media messages

• How media producers create content

• How media influences the economy

• How media affects the physical environment

What are “Determinate Moments” in the context of media communication?

• Moments when the media producer decides the message.

• Moments when audience interpretation is influenced by cultural references or personal experiences.

• Moments when the audience fully agrees with the media’s intended meaning.

• Moments when the media content is consumed by the largest audience.

Which of the following describes the “Negotiated Code” of decoding?

• The audience completely rejects the media message.

• The audience accepts the message as intended.

• The audience adapts and modifies the message based on their personal experiences.

• The audience does not decode the message at all.