
MK 004 Handout A
Authored by Ronald Hanson
Business
9th - 12th Grade
Used 1+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the nature of marketing?
The process of creating, communicating, delivering, and exchanging offerings that have value for customers
The process of selling products to customers
The process of advertising products to customers
The process of manufacturing products for customers
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the activities involved in the marketing process?
Planning, finding out about customers, offering products, determining price, communicating with customers, and putting products where they need to be
Selling products, advertising products, and manufacturing products
Promoting products, distributing products, and analyzing customer feedback
Researching customer needs, designing products, and setting prices
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Where does marketing occur?
Everywhere customers are present
Only in retail stores
Only online
Only in business offices
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who takes part in marketing?
Only businesses who sell products
Only individuals who buy products
Individuals and businesses who connect goods and services to the people who buy them
Only marketing professionals
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What can be marketed?
Practically anything and everything, including goods, services, organizations, events, places, ideas, information, and people
Only tangible goods
Only physical products
Only intangible services
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the marketing concept?
A philosophy of conducting business that is based on the belief that all business activities should be aimed toward maximizing profits
A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals
A philosophy of conducting business that is based on the belief that all business activities should be aimed toward minimizing costs
A philosophy of conducting business that is based on the belief that all business activities should be aimed toward promoting social responsibility
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does customer orientation mean in the marketing concept?
Doing things the fastest way
Doing things the cheapest way
Doing things the company's way
Doing things the customer's way
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