Marketing Vocabulary Quiz Unit 1 - 4 Ps

1. The activity, set of institutions and processes for creating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.

1. the set of all actual and potential buyers of a product or service

 also known as the marketing mix. product, price, place, and promotion.

Companies decide what their target market wants and the items they produce are _______________

 What you exchange for a product based on cost and competition

 Examples: Internet, mall, grocery store, home.

1. Any type of advertisement/activities related to advertising, personal selling, sales promotion, and publicity.

1. The actual or prospective purchaser of products or services

1. The ultimate user or consumer of goods, ideas, and services

1. Something needed to survive