Chapter 13 Distributing and Promoting Products

Which of the following refers to the combination of channels that a firm selects to get a product to end users?

• Distribution mix

• Transportation strategy

• Merchandising system

• Marketing plan

• Retail system

Which of the following intermediaries matches numerous sellers and buyers as needed, often without knowing in advance who they will be?

• Producer representative

• Retailer

• Syndicated seller

• Sales agent

• Broker

Convenience stores utilize which kind of distribution?

• Direct distribution

• Retail distribution

• Wholesale distribution

• Distribution by agents

• Distribution by brokers

In what type of distribution process does the product move from producer to consumer without the use of intermediaries?

• Wholesale

• Direct channel

• Agency

• Brokerage

• Retail

Which of the following acts as an intermediary by selling products to other businesses, who then sells them to the final consumer?

• Brokers

• Agents

• Wholesalers

• Intermediaries

• Retailers

Which type of market distribution strategy places low cost goods at as many distribution points as possible?

• Selective

• Conflicted

• Exclusive

• Intensive

• Channel captains

If a producer wants a product to have promotional advantage and increased attention in the sales effort, what distribution process should they pursue?

• Selective

• Conflicted

• Exclusive

• Intensive

• Channel captains

Which component of the distribution mix do agents and brokers represent in exchange for receiving commissions?

• Producers

• Consumers

• Retailers

• Industrial users

• Other intermediaries

Shopping agents allow consumers to purchase products directly from their site

• TRUE

• FALSE

Drop shippers carry inventory for retailers.

• TRUE

• FALSE