MKW 1120 Tutorial 11

A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

• A) product line

• B) product delivery network

• C) marketing channel

• D) consumer base

• E) supply chain

The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________.

• A) retailers

• B) upstream partners

• C) distributors

• D) downstream partners

• E) distribution channels

At its most basic form, a marketing channel consists of the producer and the ________.

• A) retailer

• B) sales agent

• C) competitor

• D) processor

• E) consumer

For which product would a company use an exclusive distribution strategy?

• A) luxury cars

• B) newspapers

• C) chewing gum

• D) dairy products

• E) soft drinks

________ distribution involves the use of more than one but fewer than all of the intermediaries who are willing to carry a company's products.

• A) Exclusive

• B) Selective

• C) Intensive

• D) Indirect

• E) Corporate