Marketing Basics Quiz

Marketing Basics Quiz

10th Grade

10 Qs

quiz-placeholder

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Marketing Basics Quiz

Marketing Basics Quiz

Assessment

Quiz

Business

10th Grade

Practice Problem

Medium

Created by

Janice Ritchey

Used 1+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What involves collecting information/data about the customer in order to make business decisions? Example - ask for zip code or phone number at check out or conducting a survey to learn more about customers

Channel Management

Customer Service

Information Management (Marketing Research)

Product Management

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A goal that focuses on two elements profit and satisfied customers

Pricing

Customer Service

Marketing Concept

Marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A division of the market based upon where people live

Psychographics

Buyer Behavior

Geographics

Demographics

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The group of customers that is identified for a specific marketing program. For example a company wants to sell healthy drinks, so they try to promote and advertise to athletes

Customer

Target Market

Market Segment

Consumer

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Customers who influence the purchase of and use a product. Example a child who sees a commercial for fruit loops cereal and asks parents to buy it. They are using the product

Seller

Consumer

Customer

Buyer

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Grouping potential customers based upon how often they buy and why they buy products

Psychographics

Buyer Behavior

Geographics

Demographics

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Developing, promoting, and distributing products to satisfy customer needs and wants is

Information Management

Product Planning and Management

Marketing Concept

Marketing

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